It guides the cards you choose in a draft, how you build your deck for sealed or constructed, and a multitude of in-game decisions, like whether you need to counter a specific spell or what creature to use your removal on
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Just look at this short list of what you can get back, from the top of my head: Zulaport Cutthroat Cruel Celebrant Corpse Knight Elas il-Kor, Sadistic Pilgrim Bartolom del Presidio Blood Artist Viscera Seer Carrion Feeder Marionette Apprentice Reassembling Skeleton Putrid Goblin Cathar Commando Cast Raise the Past, sacrifice your entire board in response, and get them all back none the worse for wear
Complicating matters further are the addition of two new parallel holofoil variants
This glossy print of Pikachu correctly lists Keiji Kinebuchi as the illustrator